Throwback to 2015 

Back when the boards looked like this…

Three houses. All next door to each other.

At the time, I had what I thought was the ideal situation — three properties, side by side, all for sale with SA Property. All I wanted was to get them sold and line up three SOLD boards next to each other. That felt like success.

It didn’t quite work out that way.

But looking back now, I realise I might have been chasing the wrong thing.

Is having lots of boards up actually a sign you’re selling houses — or a sign you’re marketing houses well?

Do you need to rush to get the SOLD sign on as quickly as possible, or do you need to maximise exposure, enquiries and conversations first?

What those three houses did bring was something far more valuable:

• A huge number of enquiries
• Viewings booked
• Conversations with buyers who also had properties to sell
• Word-of-mouth recommendations

People saw the boards.
People talked.
People rang us.

And many of those conversations turned into future instructions and long-term clients — opportunities that wouldn’t have happened if those boards hadn’t been there in the first place.

Fast forward 10 years. It’s January.
The longest month of the year.
Self-employed. Tax return due. Motivation tested 

And yet, here we are.

January so far:
• 16 valuations
• 7 new instructions
• 7 sales agreed
• 7 completions

Those three houses didn’t give me the photo I wanted in 2015 — but they helped build the foundations for where we are today.

The long game matters.